Over time, in Moody's view, public blockchain networks like Ethereum and traditional infrastructure will be more interlinked, which will enhance blockchains' use cases, promoting industry growth.
January 13, 2022. The Aura Blockchain Consortium announces the launch of Aura SaaS, a cloud-based solution that allows for a quick and easy implementation of the platform with lower costs, helping brands to address authenticity, ownership, warranty, transparency and traceability.
LVMH, Prada, and Richemont have announced the creation of the Aura Blockchain consortium. This alliance in the blockchain meets 3 strategic objectives: the fight against counterfeiting; tracking luxury goods sold on second-hand platforms; the will to maintain a relationship with the successive owners during the lifetime of the product
Aura is the newest fashion-blockchain entity to come into play, joining other networks like Arianee, which works with Ba&sh, Audemars Piguet and Vacheron Constanti, and VeChain, which has worked with Givenchy and H&M. Aura is also a private blockchain, meaning only companies on the network have full access and control over their data (brand and
LVMH Ā· April 20, 2021 Ā© LVMH LVMH has joined forces with two other major luxury names -Prada and Cartier, part of Richemont - to develop Aura Blockchain Consortium, the world's first global luxury blockchain.
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Aura Blockchain. Aura Blockchain is a new non-profit organization launched in April by luxury companies LVMH, Prada and Cartier. Its aim is to promote the use of blockchain technology to make sure consumers have the information they need on transparency, traceability, and product authenticity.
A Revolution in the Luxury Industry Aura Blockchain Consortium is a non-profit organization offering blockchain agnostic solutions exclusively to luxury brands.
Opportunities for Brands Aura Blockchain offers luxury industry representatives the ability to eliminate industry-specific problems and meet the demands of modern customers. The benefits of the project include: Ease of use and flexibility of the platform.
Aura Blockchain Consortium and Bain & Company Partner to Support the Usage of Blockchain in the Luxury Industry. Download. October 15, 2021. International fashion Group OTB joins the AURA Blockchain Consortium as new Founding Member. Download. June 15, 2021.
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